Personality Intelligence | Rachel Edwards, Insperai #053
Karissa Dunham sits down with Rachel Edwards of Insperai to talk about personality intelligence. Personal value to finding success in business.
Karissa Dunham sits down with Rachel Edwards of Insperai to talk about personality intelligence.
Personal value to finding success in business.
Host Karissa Dunham sits down with Rachel Edwards, Founder and CEO of Insperai, the leader in Personality Intelligence, bringing next generation insights to how individuals, teams, and organizations understand human potential.

Hi everyone, it's Karissa from Shining Light on Minnesota. I'm super excited. I have Rachel Edwards here from Insperai. She is going to be a phenomenal guest. Let's chat a little bit and let's hear her story. Welcome, Rachel. Hi. Thank you for having me. I'm so excited to be here. You bet. So, let's tell everybody how you got to Insperai. All right. So, I'm really good at making a short story long, but I'm going to try not to do it. No, let's let's make it long. Yes. Um so inspir um Latin and Greek verbiage um for inspiration, enlightenment, wisdom, um awareness, really getting to know yourself. Um so Insperai is on a technical term. It is a personality intelligence and analytics software company. That sounds a lot fancier than what I think people might want want to understand. Really what it is is we're trying to help uh people, teams, leaders understand how people think, feel, and act and perform and then using that information to leverage it for our advantage, for our competitive advantage for um seeing the results, the outcomes that we that you want. Absolutely. um which we'll get into I'm sure in a little bit about what personality intelligence is. But yes, for me um I didn't start I'm not a tech person. Um I am a people person. I am a I love to help others. So my first goround career-wise was actually criminal justice. I have a criminal justice background. I have a masters in forensic behavioral analysis which is yes criminal minds if anybody that's the first oh like criminal minds. Yes. But real life is usually more wild than that. Yes. Um so I spent about a decade working directly with inmates and offenders to help them modify their behavior and reintegrate successfully um connect them with resources etc. And um I after our first son when he was about 18 months old, I decided I wanted to try to take a break and um leave that world with a full idea that I would go back to forensics in some capacity. And all of this was occurring in Florida. We lived in Florida for 12 years. Um and took me about six months to realize and admit to myself that stay-at-home mom world was not for me. I needed more um intellectual stimulating conversations and activities than you know I love love that I love my kids doesn't it was just I needed something more than being isolated you needed connection I needed connection and that is a so many um stay-at-home moms feel the same way once you do that you you feel unless you have a really good support system um and kudos to those that have that in place but so often you go into it and all of a sudden you're like isolated. Um or the husband gets home and you're like, I need I need that I need that one-on-one. And they're overwhelmed because they've been dealing with that all day long. Yep. Why are you not happy? Hi, husband. You're home. Yeah. But yeah, you're you're just completely frazzled. Um so we also that also occurred right in the middle of COVID. So it just put a a whole other layer to it. Y we also moved back to Minnesota during that time to be near family. Yeah. Um but when you can't see family, it's it, you know, other than zooming. Y um so um during all that time, we're back in Minnesota. trying to figure out what I wanted to do life-wise and um dabbled here and there with different types of entrepreneurship whether I was, you know, trying to um um at a farmers market with like a boutique shop, you know, make your own gift baskets or um I dabbled in, you know, Mary Kay. Um and you know, just those things are are great. They weren't necessarily for me, but what they did do is spark an interest in entrepreneurship and really decided they didn't challenge you the way you needed. Yes. Um, and I was working with a mindset coach, um, a mindset business coach and, um, a therapist at the time, and my therapist would say, you know, you're very anxiety, very, very anxious and future focused, and you know, you need to really be more present. You should look into mindfulness. And I'm like, okay, I like yoga. Let's try this out. um took a couple of classes and then ended up taking um a class at the University of Minnesota called the mindfulness-based stress reduction course or NVSR and just learned different ways of meditation um mindfulness activities uh taichi things like that and became enamored with meditation and um was like wow this it helped me really regain present uh presentness in myself and self-awareness and then working with the mindset coach. I loved the framework of really breaking into your thoughts which create your you have an emotional reaction and then your actions. And I thought, okay, I'm going to get certified in meditation and certified in mindset coaching and bring those two together. Yep. In my coaching practice. So that's when I launched my first uh coaching practice, which was Pepper Wellness. Mhm. And um I would help professionals and moms or women in pivot transitions try to figure out um you know why they feel stuck, why they feel guilty, kind of break down those junky thoughts um and then do something from that. Uh plan, set goals that align with who they are. And then the the mindfulness piece to that was uh when your body is frazzled, if you're in the fight, flight, freeze, or fawn. Yeah. Um you can't access the rational part of your brain. You can't it's like people say you're in a rage. You can't talk to somebody who's in a rage because they're they're they're out of their the backside of their brain. Yep. And they can't think rationally. So using mindfulness techniques allows allowed me to help the person really regain calmness in their body, re lift the veil off of the rational part of their brain so that we could then actually work through with the techniques that uh with mindset coaching. Um and during that time I was looking for a tool that I could use during uh intake. Yes. That would help me understand my clients at a deeper level and then guide my coaching with them. Okay. What systems going to work? What's what process? Yes, exactly. And so I looked at uh getting certified in DISC, anyagram, MyersBriggs, all of those different certifications. And I thought, well, isn't there something out there that takes a look holistically at somebody from multiple angles, how those different parts of our personality interact and influence each other and then from that tells the person or the coach specifically what solutions will work for them based on their wiring. and there wasn't, right? And that's when I created the strategic personality blueprint. Nice. And I was using it for myself with my own coaching clients. Um, but it just started gaining interest and traction. The more I talked about it, the more others were interested in, you know, maybe I want to use it with my coaching clients or I want to see how it works on me and then build off of that, too. Yeah. Um, or I want to use it with a with a business setting. Um, so fast forward to this winter. Um I was just sitting down with a a business mentor and she said you know this this is like a techbased program. This is a software company and I was like what what this or this could be and I thought okay. So then I took my vision um went around looking for for another uh firm that could take my vision and help me Yes. take it. What can I do with this and create something? There's the blueprint. Help me grow it. Yes. Exactly. So um that's where where I I found my business adviser uh strategist um who is now our CEO um to help me turn that vision into something um turn it into the blueprint. Yep. Um into the into Insperai and that's where Insperai was born. So again again I'm really good at it helps it helps people understand the process and really what it is. So perfect. Yeah. So I mean and bottom line my it comes full circle um because I I think had I had a tool like the blueprint y back when I was working with offenders to really understand who they are, what motivates them, what are their fears, uh what do they value, we could cater and tailor our intervention strategies and our rehab strategies specific to how they are. And I guarantee I I say this with full conviction that I guarantee our our reintegration efforts would be better and recidivism rates would go down. I guarantee it. So that's like full circle for me. I would love to see this uh tool be used in that setting to really help those um be able to be successful um in reintegration and really find their purpose and their value and alignment. Yes. Break that cycle of recidivism. And I think it's important for people to realize too that they have to be fully aware and in the moment to make it all work. Yeah. Yes. Yeah. How does the tool work and how do let's go that way. Yes. Um so it's it's called the strategic personality blueprint. Mhm. And um we we use what we call personality intelligence which is essentially um cracking the code of how we think, feel, act and perform and using that information to achieve better results, better outcomes. Um they say 95% of our behavior is on autopilot autopilot. Um we think, feel, do, think, feel, do all day long. Most of the times you don't realize it. you know, when was the last time we took a sip of our water or looked at our phone? We're just going through the motions, right? Um, but then there's the 9010 principle which states that 10% of life happens to us, right? 90% is in our control based on how we respond, right? But if we're on autopilot nearly all of the time, how much are we actually controlling? Correct? So with personality intelligence and with the blueprint, our goal is to bring that awareness, heighten that awareness to how you think, feel, and act and essentially give you back that control, put you back in the driver's seat of your life, of your organization if it's a team-based setting of your client's lives if you're a coach. Um, so that you you can achieve the outcomes that you want. Absolutely. Um and so the tool takes and it is um multi-dimensional. Um we didn't want to go out and create another label, right? Um there's there's so there's thousands of personality tests out there, right? Yes. Absolutely. And everybody knows them and has tried them and tries multiple and does them. Yes. Right. And a lot of times you're left with like, wow, that says, "Oh my gosh, this explains me so well. It's a disc. This is this RQ4 says I'm this." And how do you put them together? What do you do with them once you have them? Right. Exactly. That's that's the key is where a lot of times you're like, "Oh, the insight is so great. This explains how do I this how how I do this, why I do this, you know, and then you put it on your shelf or you leave it in your email inbox and you look at this up again. This is what it says." Great. But a lot of times the insight and then they leave you with no action. They don't tell you how to use that information. Yeah. Um so we we take and um uh created a we filed a patent in in April, a provisional patent um for the assessment, the scoring and then the engine, the metaanalysis engine which crosses all of these assessments and the assessments we chose, we whittleled it down. I used to have um eight or so that I would I would actually I trained the system to do the to run the analysis on. Y um but we whittle it down to DISC enog big five framework and then we created our own uh core values and strengths and actions. So it's looking at your behaviors, traits, motivations, core values and strengths. How they influence each other, how they interact, how they show up and then what to do with it. Correct. Um and again I didn't want to go out and create a whole other I don't need another system. Great. Yeah. Um, but because these tools are great on their own and I don't want to say that, you know, we're necessarily a competitor, but really I want to say you have this tool, how can I make it work even better? What's the training off of these that we can integrate into our regular life? Exactly. So, we take that um which the assessment is is one assessment, but within that you'd get your individual scores for each of those. Yep. And then behind the scenes, we run that meta analysis and then we generate the report that gives you a a really deep well-rounded look at how you show up um how it shows up in you and you know what are the patterns because it it it improves its validity reliability because it's finding those patterns among those because a lot of times again you take all the assessments but you're like but this one says this and this one says this that doesn't make any sense but really internally Certainly they do. Whether it's um you know when you might have a if you're hesitant to make a decision or you're finding you're stuck or somewhere it's kind of an internal the way things are the way they are. Yeah. Right. And it can be an internal pushpull and that's what's creating that because you have these these parts that are contradictory within you. Uh for instance and within myself I am incredibly riskaverse and I am not an adrenaline junkie. I am not the one that like will go mountain skiing down, you know, in Colorado. My husband loves it. He would go heli skiing, right? He would me I will go do a nice long green run and then I will go find you in the chalet afterwards after I have a massage, you know, like that's my kind. Um, however, I my first career was I would walk into jails unarmed with with felons and I would have no fear and I would work with them or I would go into these neighborhoods and there could been illegal activity all around me unarmed and right and um my dream job had I not gone into this this world is stormchasing. Like I'm the person I love tornadoes. Yes. Yes. I'm the person that's like the sirens are going off. I'm outside on my porch. I do the same thing. I'll go up to the highest hill and be watching them. I'm like, "Okay, I'm good." Where other people are like hiding in their basement. I'm like, I'm going to go out there and watch it. I'm going to be close to it. Yes. Yes. But then there's that other side of me where like again, I like to meditate. I like to have massages. I'm very quiet. I like I have to plan. I like to have, you know, all the decision all the things in place before I make a decision. So like on like again on the surface that doesn't make any sense but what but my what my blueprint revealed was that I I based on my motivations my values my traits um I seek controlled intensity where with understanding with meaning so I go into these situations seeking to understand y what's behind that behind that so theory behind it y yes so that there's There's no other system that can tell you or explain that paradox. So, um yeah, that that's the the gist of of the system of it's multi-dimensional. Um it takes and it applies your personality to real world experiences. Um we ask questions about your obstacles, your goals, what are your predominant emotions or feelings you've been feeling. So it's not just a static, you know, scaled test based, right? Um we turn that insight into action by giving you specific strategies. Um and then once we are able to to once the platform is fully fully uh created it will be which makes it outstanding um is that it will be evolving and the more you use the system the more you interact with it. it will it will know you it will learn with you um it will evolve with you and like if you have a significant life change or um if you're if it's in a an organization setting if somebody is promoted or demoted or the somebody leaves the team it's always learning so it will always evolve with the the strategies and the tips and um every the output that it gives you nice um and then lastly it will provide infinite it will allow you to have infinite um conversations or questions any based on what it's learned from you. Um which no other system does that. There's coach bots out there. Yes. But they don't evolve. They don't look at a multi-dimensional uh view of a person or a team, right? Um because once as a team setting, we take and run like a secondary analysis of the team um for that. But yeah, that's basically the gist of of what what it does and and how it works. What do you think that's next for it in the in the tech world and in what's coming in the future? What do you think? What do you mean? Like you have you have where it sets where it has it does its coaching and everything like that. Do you have any next phase that's going to be rolling out or anything that you see in the future? Yes. So our our goal our our thing that we are working for now is we are seeking um funding to scale and create that platform because right now it's considered our white glove phase where everything is created um I run the the assessment I manually score the assessment I I run the analysis with the engine I create the report all of that will be automated which will allow us to then reach a wider audience impact more audience impact more industries cross industries because if it involves humans, right? I mean it's it's applicable 100%. So that is our next goal is for it to be able to be on the platform, right? be um techbased and it be out there for anyone from um corporations to uh coaching to education to criminal justice uh to government to sports to literally if if you can think of a way that people can better understand each other and then apply that information right it can be applied absolutely so let's go back a little bit. We'll talk about your history. You were in Florida originally. What did you And you went to school for criminal justice. Did you always think that you were going to be in criminal justice or did you Yeah, absolutely. That was your dream. That was my my dream. Well, when a lot of people that go into the program, the mast's program that I was in go in and there were two parts of it. There was the the forensic psychology side, the forensic behavioral analysis side and then there's forensic anthropology which is um goes through and if you find a body that helps solve this problem. Yep. Um but I went into the understanding the behavior side of it. I have always been fascinated with behavior. Yep. And why people do what they do. So, I did I thought I wanted to go in there and everybody that was in that program either wanted to be an FBI profiler um or work um you know some in the scenes beh version of criminal justice uh um I was actually when I was doing the program I was already working with the court system so I just wanted to enhance my skills. There was a part of me that thought yeah I would like to go into the FBI or um into the US Marshalss. I wanted to go into human trafficking and help um solve human trafficking cases. But then, you know, we I I we got married, I had a child, and that sort of changed everything, right? That changed my values. It changed my vision, which that goes back to, you know, we're we're humans. We're dynamic. We are not a static snapshot in time. Um, so why are we using outdated tools to understand and guide us? Right. Right. 100%. Um, I like to equate it to a GPS, right? Why do we use a GPS? We because it tells us exactly how to get from point A to point B. Um tells us what's in the way. Like a lot of times people don't understand north, south, east, west, right? Yes. It updates as conditions change. Um and then it's precise and accurate. Y So we wouldn't trust a map from 5 or 10 years ago to get us from here to Dallas, right? Or gut or our gut, right? Um, so why are we using tools, outdated tools, right, to make significant changes in our own lives or for our businesses? Um, and that's that's and it can be technically updated as it goes. Yes, it evolves, right? Yeah. So, I did when going back I I thought for sure I was definitely going to go back to forensics in some capacity and who knows could be. Yes. if I could get there because that is my that is where my heart lies is helping these people in in these systems that are so broken and so many still could take you back to trafficking trafficking take you back to any of it you just don't know or back to Florida who knows yes yeah I when we moved back and they could go back to sawrass you just don't know there you go exactly yeah he yes exactly so we we live down in um Fort Myers and when we were live we leaving I we made a an agreement I said okay I I want to go back for family, but I want to always leave this door open. If it just doesn't work out in Minnesota, please know that like I want to know that we can come back here. And I I I don't love winter. I I've been in Minnesota all well other than Montana all my life. And I don't like Minnesota. I don't like Minnesota winters at all. I'm a golfer. Yeah. And then I can move on. I don't even care about the Christmas snow. Like I I'm just over the cold. I don't I'm not a cold person. I I Yeah, I'll take 65 all year round. Maybe maybe 70, but that's Yeah. So, I I definitely miss that part. And the first couple years back, I was like, "Yay, cool snow." And now I'm totally over it. I don't want the 110 120 degree heat, though. Really either. I just kind of the middle of the road. I think California is like the ideal place for that. So, in like the was it LAish area, that's like Yeah. But you see all the people from California that are moving to Texas and moving out to And there's earthquakes there. You know, you get hurricanes down in Florida and Texas. It's Yeah. So, what's your why? Your your family, your kids, with your driving force or what what would be your why? Um Oh my gosh, that's so funny you bring that up because when I was a coach, that is I would teach people their we would I would work with them to uncover their why. And I would say that the first why you give is almost always superficial and not strong enough to get you going on your hardest days. Um, and to go three layers deep at least, right? Um, for me, what I I haven't I say to also revisit it like every six months or so, and the last time I did it was probably in the winter. Um, but really I I had come up with I wanted to give my family opportunities um without having the pressure of having to figure things out, without having the the finances or the time or the constraints. And I know that sound that could even be superficial in and of itself, but um and also I wanted them to see that possibilities are out there that there is more for us. Um can do it other people. If mom can do it with what the constraints that we have, anybody can do it and you are bright, you are capable. Um, and you know, not to say that the the American dream, put your nose to the ground, but opportunities are are out there if if you know how to capture them. So, helping others find out how to capture them or really cracking that human code of, think, feel, do, um, and applying that y is it's robust, but it's simple, right? And so showing showing my kids that anything is possible is really what if you go for it. Yeah. Y who have been some of your mentors along the way. Oh my gosh. So I have one um mentor that a business mentor that is amazing. Her name is Marian Cook and she um owns Archstone and she actually lives in the lakes. Okay. Um, but she is exceptionally wise and intelligent and she teaches at MIT and Yale, but she is somebody that I could go through and I've brainstormed so often with and she has many of these different sayings such as um everything it's just an experiment which is so simple and profound in itself where if you just look at everything you're doing with as an experiment. It takes that pressure off of past fail or, you know, I'm not going to make it and you know, hey, if this doesn't work out, I know what doesn't work and I know how to to try something different. It's great. That's life. Um, so she's been really good. Others, um, my, if I could go way back and get real personal, my my grandmother was always my person. um she passed away when I was a a teenager, but she my gosh, she just always had a positive outlook on life and just she, you know, she was that stay at home grandma. She was a quintessential grandma where she didn't have a lot, so she didn't spoil us with like physical possessions, but she she spoiled us with love and she would always sing her answers and emotional. She was just always there. and she um grew up, you know, through they dealt with the Great Depression and dealt with the wars and all of that and coming out of that on the other side and having those stories and saying, you know, we we make our own happiness in our life no matter what we have. Um and that you don't need to strive for more necessarily, but strive for better. Strive for your better, you know, don't compare yourselves to others. So she she was just like a shining light and I and I I loved I love her. Yes. Um so those are those are you know one current um one past but like famous people um I don't you know the first person that comes to my mind I haven't I haven't really been posed this question but this is a really random one. Um is is I is Lady Gaga. She is a a good human being. She's she's natural. She's herself and a lot of people aren't authentic, right? She's authentic. Absolutely. Which is one of my my core values is is authenticity girl learning and and awareness of yourself, right? So, yeah, she comes out and she she is who she is, whether she's, you know, wearing a wearing a meat suit. And I and I I but she's also she's so philanthropic. She's she wants to help people and she tries to stay away from the drama, you know. Of course, I don't know. I'm not up on, you know, celeb I don't either. So, maybe there is drama of her, right? But, um, and I I think that probably pops in my head because we we just watched Top Gun Maverick last night and I talked about how, man, she is such a good human being. Yes. Um, and so that that Yeah. Right. Yeah. So, going past the mentor part, y favorite quote other than what you just said? Yes. Um, oh my gosh, it's on a coffee mug and I love it and it's thorough. Um, it's Oh, I'm not going to say it correctly now and I look at it all the time, but it's uh go confidently in the directions of your dreams. Live the life you've imagined. Nice. Yeah. Very good. So, you have kids. You have a husband. Yep. Tell me about your kids. So I have two kids, two boys, four and seven, four and a half, seven and a half. If they were here, they would correct me. Absolutely. And they do, too. The half is always important, right? Very important. Um, and they are the sevenyear-old is going into second grade this year. The four-year-old is doing uh one more year of preschool cuz they both have winter birthdays. They get the backpack on. They're going to school, too. Yes. Absolutely. Absolutely. They love school. Uh they both love school. And they both love golf. Um the seven-year-old especially. Just one. Just one. Yes. He just won the the junior championship at um TBC Twin Cities and he was so proud. Um and dad got to be Caddy. So I I followed them around and took all the pictures. Um but he, you know, he's he's good. He can outdrive me some days, which is, you know, I mean, I'm not that great of a golfer. I like to golf cart. Yep. Absolutely. Um I like to hack it up but not destroy the course. But right, but golf is one of those things you can do for the rest of your life. Whether you like it or not, it's getting out there in nature. It's it's a thing of beauty. Like whether you like it or not, it's just it's solemn. It's nature. It's just peaceful. Yes, absolutely. I think that too. I think um I don't mind going to golf courses just to see the course because I think some so so many there's stigmas out out there that you know it's it's maybe snoody or prestigious or or whatever but even public courses just they're set and a lot of times they're they work in conjunction with um rehab and like the Ottoman Society and to maintain Yep. you have a butterfly garden in the middle you have Yep. grass or you know there actually there's a um down in Florida in in the Fort Myers area there's a course down there and I cannot remember what kind of animal it was or if it was a bird but there was a specific animal that was its population was primarily around this one golf course and their purpose part of their purpose was to maintain that population of an animal so people aren't thinking about that right um black squirrels in South Carolina I mean there's just different black fox squirrels there's just different ones yes yeah So, um, and my husband is a big golfer, so he's out there all the time taking the kids and they have that ability to really connect. Um, and I love that that for them. I mean, I've played golf all my life, but I'm still out there when I see an animal. I'm like, I'm going to take a picture of that animal. I'm going to, you know, just do that. Yeah, but for me, golf is one of those things whether you have a good day or a bad day at home, at work, whatever it is, you go to the golf course and you forget about everything when you're out at the golf course. Like, it's just you and the world and nature and everything else and it's the little white ball, right? You know, it's it's just it's whatever you do. Like, you could be having a good day at the office and then you have a terrible day on the golf course or vice versa. Vice versa. Yep. Right now, my golf game, I'm I've played golf for 40 of my 45 years that I've been around. That's just totally telling up everybody how old I am. Sorry. But I'm changing my golf swing 150% this year. Doing everything totally different. Golf game for right now is not where it needs to be. But it is what it is. Like you do things to progress and change yourself and better yourself every single day. And I think that's that that's important for everybody. like improving your life and doing things for the healthy and better version of you. So, absolutely. Absolutely. We why you know it's I I know this I always say it's I don't like to stick with it's fine. No, there's there's so much complacent. You can't be it's fine. You got to just keep having goals and doing better and improving and but being you while you do it. Being authentic while you do it and making an impact. That's how I I I Yes. making a positive impact. Um Yeah. So, you're growing and understanding and when it comes like your golf swing, professionals do that all the time. They're completely they'll offseason whatnot, they'll work and they'll come next year on tour and it's completely different and then you know, oh wow, and he's doing well. Um and it's just the it's who we are. We are middle of the season and I'm completely changing everything up and that's fine. work out it all winter long and it'll be better next season and it is what it is, you know. Yeah. And you could do that mid game, too. It's it's it's mindset and really understanding who you are and what tools and techniques, strategies, whatever you want to call them, that you need to be able to make the next shot better. Y and it all starts with understanding, right, how you're wired and how to use that. Um I mean, that's that's life, too. I mean, with goals, with work, with everything, you can't be complacent. You always have to try the next thing. Just like with work, with everything, even with what we're doing with the podcast, with everything, you've got to go outside the box and try something new and not be able to be afraid to get your name out there, try different things, and push yourself. Exactly. Yes. Yep. Yep. Yeah. Yeah. So, I saw Nate out the golf course. He's like, Rachel has to come on the podcast. I I want her to get out there. I want people to see who we are, where we're what we're doing, what we're about. What do you think as far as where you and Nate are at where you're where you guys are going next? Are you going on any trips or anything like that or do you have anything fun planned? Um, so we were actually going to go to the open this year. We had tickets to go to the open. Very good. Um, and then we ended up with everything going on with this. Um, we ended up donating them to an auction for a gala. Yep. Um, so that was going to be our big trip. We're going to go to Ireland and do the Have you been to Ireland before? Not. That's on our bucket list. Which is why we're like, this is We went two years ago and that was my dream. That was my bucket list item is my long story short, my dad passed away. Before he died, he always wanted to go to Ireland. I'm like, okay, before you pass away, I'm going to go for you. I've always wanted to go to Ireland and play golf, too. So that's what we did two years ago. So yes, that's awesome. Amazing. Ireland is I probably if I didn't have all the kids, that's where I would live. It was 65, sunny. You get the rain. We didn't get much rain, but so green, so beautiful. People are lovely. It's amazing. Yes. I I Yes, that's our bucket list item. Yes. Go go go to Old Sale. That's amazing. Southern Ireland along the Atlantic. Yes. Okay. Sorry. No, it's okay. Yes. Um Nate, she's going to go with you. Don't worry. Yeah. Um, you can't go by yourself and just go golfing the whole time. I want to be there, too. Yeah. Um, but the other the other trips that we have in the next year, we camp a lot, so really just our regular camping in our trailer. We just got back from camping this weekend up at um, uh, Father Henipin State Park. Um, but we are also huge Disney fans, Disney nerds. Yep. And and I'm a huge Harry Potter nerd. I'm going to Orlando in a couple weeks actually for work. Y Yep. And I'm meeting with um some construction companies stuff down there, but that's Yep. Are you going to stop by any of the I'm going in and out, but I have gone there multiple times, but yes. Yeah. Um Yes. So, we I actually still have an annual pass to Disney World because I I love it that much. Fun. Very good. Um and I'll go randomly obviously we have friends down there like I I need a Disney weekend. I'm going down there. I need to go to Epcot. I need to see the castle. I need to see Mickey. I just need So, we have a Varo Beach location for Sun Control, but usually I'm the St. Pete's Beach. I like going down to the Fort Me Island. The Gulf Side. Yeah, Marco Island is beautiful. Um, but we that that we we toy around with maybe going uh bringing the kids there for Christmas because Disney at Christmas is a whole other level. Y um and it's great. But yeah, those are we don't have any big trips, but have you gone to Branson, Missouri for Payne's Valley? I have not. You guys should go there. Bring the trailer there. Bring the kids there. There's lots to do. You could golf at Payne's Valley. That's amazing. That's super fun. In the Ozarks, isn't that like 9 hours away? Yep. That's been a area that I've always wanted. It's like people know about it. People don't know about it. Like beautiful. Oh, absolutely. I love mountains. Tiger Woods golf course mountains. You've got the the flat or you Yeah. Flathead Lake and not Flathead Lake. That's Montana. But yes. Yeah. All right. Table Rock Lake. Yes. Okay. We'll put it on our list. Kids will have a lot to do there, too. Yes. Good to know. Good to know. We'll put on list. But just golfing and sports. Both of our kids play T-ball and baseball, so that took up our summer. Um and then Nate skis in the winter. Yes. So, go to Montana. He loves M. He just went last year to Bridger Bowl. Um and somewhere else. What are the other ones out there? Did he go to um Big Sky? Big Fork, which is Whitefish. That's where I used to live. That's amazing for skiing. There's a lot to do there, too. U Big Fork in the winter time. Um it's really fun for the kids, too. They'll have like Santa coming into town with the little elves and decorate the whole town. Um that's actually like where Oprah used to live and Brad Pitt, but it's a very very cool town. Um really cabinike, lots to do, things like that, too. Like Hallmark movieish town. That's what I think. I I want to go to a ski town that's just like a Hallmark movie. Summertime they have Flathead Lake. Um it's the clearest lake where you can see 40 ft down. Yes. Yes. Big sturgeons and everything like that. Very very fun. Um glaciers in the backyard. I mean the glacier national park is right there too. So that's where like the rocks where it's so clear. You could see the and they have the beautiful like painted not painted rock but like not you know what I'm talking about like the rain the painted. I want to see that lake. That's there. That's why lake. Yes. Yes. So you fly in a Callis Bell, you go to Big Fork. Yes, that's there. That's Glacier National Park. Going to the Sun Road, you can see all the auroras and the Oh, yeah. Yep. That would be beautiful there. Oh, see. Well, perfect. So, work-wise, you guys are super busy. You're killing it, which is amazing. I hear about it at TPC a lot when I go there with all the members. Um, family life, you guys have a lot going on. What obstacles have you come up with along the way with work? um really just visibility for me. Uh and that's changed now for um I had to get confident I think for for whatever reason. I had to work my own mindset magic on myself of like getting out of that imposter syndrome because it was new and I created this thing. It's it's your own little baby kind of I was so emotionally attached to it that you know any little bit of um of objection I would take it you know personal rejection or it's not a good idea or whatnot. So really I had to work through my own mindset blocks was how do I get this out of my head and make it into the real world and um the more I talked about it the more I could see that people are excited about it. So that pumps me up um because it is it it I think it truly can change people's lives um and give them back control, give them back the keys, take them off autopilot, you know, you're driving your own your own life and that makes me excited to and actually seeing it come into the real world and happen and like okay now it's actually here. Yes. Yes. Um, so that was our our biggest challenge is is getting out there and and talking talking about it. But and again that was getting out of my own way, right? Getting my own out of my own way. Yep. Yep. Getting over that hurdle and making it happen. Yep. And and getting out there and and um seeking funding. That's the the stage that we're in now. Um is is we just opened our angel round. So finding um investors that are interested in and that is a whole other world that is how can people how can people help? Um you can you can learn about us by going to www.insperai.com um and that just tells you all about who we are, what we are, what the tool is um and or find us find me or my husband Nate on LinkedIn and we will give you all the details and dish about it and um the impact that we we want to make for um across industries from individuals that want to grow and learn how they can thrive in their own lives simply simply by knowing who they are. Yes. To organizations that want to improve teen dynamics, performance, productivity, um happy people, happy profits, you know, um and uh strategically hire, you know, just really so many good things can come out of it and um that's what we want to want to do. And before we wrap up, what is your favorite food? Oh, my favorite food. Um, okay. There's it's there's two. My first my gut one went to grilled cheese. Give me a grilled cheese any day. I love a good grilled cheese. TPC has a good one with bacon. I have had that one. But t talking about TPC, the other food that popped into my head are their Brussels sprouts. Okay. Um, so roasted Brussels sprouts. I could literally just order a whole plate of those and just eat those. So, grilled cheese, just a plain grilled cheese. Or do you like specific types of cheese? I love um I don't necessarily like to fill it with a lot of filler. Like, I don't mind a bacon here and there or a tomato, but I don't like to or ham. I love ham and a grilled cheese. A ham and cheese. Ham and cheese. Yes. Uhhuh. Um but I'm open to trying any cheese on it. Like, you are the second person to say grilled cheese when I've asked that question, which is awesome. It is. It is just a staple. I love doing it. It's so simple. Can't go wrong with it. That crispy yummy bread. That's And the gooey cheese. Yep. cheese. Dip it in some Now my stomach's grilled. I know, right? Got to go find some grilled cheese, right? Yes. Yeah. I'll just need to get a panini maker or something in here, too. Yes. There you go. Yes. There you add that to your repertoire. Oh, we should have like a wrap that looks like a kitchen. I know, right? Like have it in the window there or something. Yeah, exactly. Oh, that's all we need is our our guest to hear my stomach growing the whole time now. Both of it. Just Right. Yes. Amazing. Well, we appreciate having you on. Uh last question. Sorry, I said last one last time. Are you in any events or do you have anything fun coming up and what you're a part of? You talked about like TPC Rose and some other things. Yes. Yes. So, we I am part of T TPC Rose, which is the philanthropic wing of TPC Twin Cities. We choose a charity every year that we we host two events to raise funds for that. Um, and over the last several years, each year we raise over $100,000 for the one charity. Amazing. This year it's Alexandra House and we are hosting a golf tournament um the annual charity golf tournament later this month on August 19th and we're going to be part of that. I'm super excited. It's my first time. I'm like ah I didn't know if we'd be able to get in, but yes, it's a fun time and it's a it's great exposure, but it's really great women and we just have a really good time. I am actually playing it. Yes. Nice. Uh I played it last year and I'm not This is my first golf tournament and I'm not actually playing it. And I'm like I just want to take a step back and see what it's all about and give give back. Yes. Yeah. And so I I it's it's I again I'm not a great golfer, but I am playing. I just have fun. So you have fun. It's a scramble. You have fun with it. You don't need to you don't need to be good. It's just fun. Yep. And then they're having a gala um in November, November 8th, which is the theme is city lights. So it's Imagine just um all the cityscapes all around you of different uh we're sticking in the United States, different United States. Miami, Phoenix, New York City, Minneapolis, obviously. So, surrounding yourself by that. Um, yes. And then for inspiring um virtual lunch and learns um really about understanding what personality intelligence is and how you can apply that uh for a competitive advantage. So, that will be on my um Facebook page. Um you can find that information there or on LinkedIn. Perfect. And if you ever need any events or anything, any associations, any connections like that, let me know cuz I'm always I'm always busy. Always going to tons of events. For sure. Yes. Yeah. I love that. Super busy. Like whether it's teams or communications or anything, let me know for sure. Awesome. Yes. Again, one more time, website, LinkedIn. How can people get a hold of you? So, we are uh inspire.com. I nspi.com. Yes. And um LinkedIn, Rachel J. Edwards. You can find me there. Um, and then Facebook as well. You can look me up on Facebook. All right. Thank you guys. Thank you. [Music]

Karissa leads business development at Sun Control of Minnesota and hosts Shining Light on Minnesota, sitting down every week with the business owners and leaders who are building something good across the state.