From Troubled Teen to Personal Branding Strategist | Carey James, Brand Alchemy #097

Episode Description

Karissa Dunham sits down with Carey James of Brand Alchemy to talk about going from troubled teen to personal branding strategist.

At 15 Carey James had already been arrested once and kicked out of school twice. A small town librarian told him what she saw in him, and that one conversation changed everything.

Host Karissa Dunham sits down with Carey James, a personal branding and thought leadership strategist who has worked in about 20 countries and is releasing his first book, Blind Spots: How to Unlock Your Hidden Genius.

Chapters

  • 00:00 Rural Kansas to personal branding
  • 05:10 Why your story sells, not your work
  • 12:58 How local businesses build trust and community
  • 19:09 Why being human is your edge against AI
  • 26:09 Global lessons and advice for young entrepreneurs
  • 35:27 Practical AI tools and where to find Carey

Meet the guest

Carey James, Brand Alchemy with host Karissa Dunham on Shining Light on Minnesota, episode 97

Episode Transcript

Karissa Dunham, host of Shining Light on Minnesota

Karissa Dunham

Host of Shining Light on Minnesota

Karissa leads business development at Sun Control of Minnesota and hosts Shining Light on Minnesota, sitting down every week with the business owners and leaders who are building something good across the state.